Welcome to Haute Pink PR! We are honored to have you here today.
If it’s your first time here, we know navigating your way can be overwhelming, so we’ve created this page, with some of our best resources, to make it easy for you to get started.
Let your next journey begin now…
Haute Pink Public Relations was officially born on November 9, 2017, but don’t be fooled our CEO Patty Beach has been an online entrepreneur since 1996 when AOL dial-up was a thing. As the world's first Public Relations, Media Relations, and Business Strategist exclusive for Gen-X Women Authors and Speakers, Patty Beach and Haute Pink PR are paving the future of media communications for this group of powerhouse women.
Since 1996, Haute Pink Public Relations founder, author, speaker and publicist Patty Beach has been promoting, inspiring, marketing, and professionally managing women entrepreneurs, authors, speakers, publishers, and coaches about best practices in business strategies, operational management, marketing, public, and media relations.
Her goal is to help Generation X women, abuse, rape, and domestic violence survivors, get their message out into the world, create growth strategies and grow their business using the tools in her little Pink PR Playbook™ Harness the Power of PESO: Paid, Earned, Shared, and Owned Media.
Our team consists of Patty Beach our fearless leader and a team of men and women dedicated to supporting our clients. Patty Beach is a multiple six and seven figure serial entrepreneur herself for more than 20 years and she as a clear understanding of the trials and tribulations experienced by our clients. Mastering the art of business combined with the power of the PESO methodology for public relations and media marketing Patty Beach and her team have brought a new twist to Modern PR. Using her unique formula of business strategies, content strategy and leverage of paid, earned, shared, and owned media by daily engagement with her clients and their audience at the level of NYC public relations house with the personal touch of being a boutique agency you can't go wrong with Haute Pink PR.
Our 5 Most Asked Questions
What is modern public relations as defined by Haute Pink PR?
Patty Beach the brainchild of Haute Pink Public Relations defines "modern public relations" as the center point of where traditional media channels meet the social conversations of today's online world. With the ever-changing landscape of media, communications and engagement between people on a global level without implementing a marketing and media strategy that taps into all aspects of technology you'll be stuck in one realm missing out on the bigger picture.
Modern PR here are Haute Pink PR is simply the leveraging of traditional, digital, and social channels to generate maximum exposure and impact for a brand's awareness and success.
Why do we work with only Generation X or Baby Boomer women authors and speakers?
As a Gen-X woman, Patty Beach loves her generation and older generations. Being an old soul with inspirations from Elizabeth Taylor, Vivan Leigh, Audry Hepburn, Natalie Wood, Grace Kelly, Marilyn Monroe, James Dean, and the heartthrobs of the 80's, her movie references, analogies, humor, and iconic love for old Hollywood and NYC are the drive behind her vision. In short, she gets them and they get her.
What does PESO stand for?
The acronym PESO stands for paid, earned, shared, and owned media. These are the four pillars of media and public relations that any speaker, author, or entrepreneur should have in their business and marketing strategy to succeed.
What do you do?
To answer this question as simple as possible we reach out every day seeking media exposure, opportunities, and book client interviews. We are constantly building media relationships and keep our clients in front of our contacts so they are always at the fingertips of journalists, media outlets, bloggers, etc.
Here's a brief list of some of the daily activities that going on at Haute Pink PR: daily reach out and connections with journalists, editors, bloggers; booking clients on podcasts, TV, radio, Online TV shows, Facebook live streams, plan virtual book tours, respond and manage paid, earned, shared, and owned media content, engage and otherwise keep very active in the media world. (that's just the tip of the iceberg)
How is public & media relations measured?
There are a variety of ways to measure the results of your media and public relations campaigns. We use various software tools and analytical tools to track your impressions, your website traffic, your social channel growth and additional measurements depending on your specific needs and campaign goals.
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