What is modern public relations as defined by Haute Pink PR?
Patty Beach the brainchild of Haute Pink Public Relations defines “modern public relations” as the center point of where traditional media channels meet the social conversations of today’s online world. With the ever-changing landscape of media, communications and engagement between people on a global level without implementing a marketing and media strategy that taps into all aspects of technology you’ll be stuck in one realm missing out on the bigger picture.
Modern PR here are Haute Pink PR is simply the leveraging of traditional, digital, and social channels to generate maximum exposure and impact for a brand’s awareness and success.
What do you do?
To answer this question as simple as possible we reach out every day seeking media exposure, opportunities, and book client interviews. We are constantly building media relationships and keep our clients in front of our contacts so they are always at the fingertips of journalists, media outlets, bloggers, etc.
Here’s a brief list of some of the daily activities that going on at Haute Pink PR: daily reach out and connections with journalists, editors, bloggers; booking clients on podcasts, TV, radio, Online TV shows, livestreams, plan virtual book tours, respond and manage paid, earned, shared, and owned media content, engage and otherwise keep very active in the media world. (that’s just the tip of the iceberg)
Why do we work with only Generation X or Baby Boomer women authors and speakers?
As a Gen-X woman, Patty Beach loves her generation and older generations. Being an old soul with inspirations from Elizabeth Taylor, Vivan Leigh, Audry Hepburn, Natalie Wood, Grace Kelly, Marilyn Monroe, James Dean, and the heartthrobs of the 80’s, her movie references, analogies, humor, and iconic love for old Hollywood and NYC are the drive behind her vision. In short, she gets them and they get her.
What does PESO stand for?
The acronym PESO stands for paid, earned, shared, and owned media. These are the four pillars of media and public relations that any speaker, author, or entrepreneur should have in their business and marketing strategy to succeed.
What are the prices for your services?
Our PR & Media Marketing Campaigns
The minimum investment required for our tailored bespoke campaigns start at $2K per month.
Private 1:1 Strategy Session with Patty Beach
This unique one-off session is 90 minutes recorded consultation with Patty Beach – $497
Private Monthly Consulting with Patty Beach
We offer several levels of monthly on-going support starting at $500 per month. Paid media, advertising, sponsored posts, etc. are not included in month consulting programs.
Do you offer payment plans?
Yes, based on your customized campaign the total amount will be broken down into monthly payments and require a non-refundable deposit of $1000. All payment plans are set up as subscription plans through PayPal or Stripe. All other services must be paid in full before services are rendered.
Do you offer a refund or guarantee?
No. If you are asking this question then you are not ready for a PR & Media Marketing Campaign. We do have the ability to measure the success of each campaign; however, every client will see different results based on their individual wants, needs, desire, focus, and perseverance in achieving the results they desire.
How is public & media relations measured?
There are a variety of ways to measure the results of your media and public relations campaigns. We use various software tools and analytical tools to track your impressions, your website traffic, your social channel growth and additional measurements depending on your specific needs and campaign goals.